Who we are

I’m Sara (Townsend) Johnson, a seasoned finance professional and investor with over 20 years of experience in capital raising and unlocking growth for innovative companies. . I partner with CEOs, Boards, and investors to align financial strategy, technology adoption, and data-driven decision making to scale efficiently.

Over the past 20 years, I’ve led $1B+ in transactions and advised SaaS and healthtech firms on capital raises, exits, and operational transformations. My work consistently drives measurable outcomes from increasing profitability by 20% to automating workflows that save hundreds of hours annually. My perspective comes from diligencing thousands of technology companies giving me a clear view of how to separate hype from what actually drives outcomes.

💡 My Leadership Focus:
✔ Adviser to management teams, boards, and investors.
✔ For Companies → Turn board priorities into shipped projects.
✔ For b2b Services Firms → Leverage data & AI to drive more efficient processes and decision making.

🚀 Key Achievements:
✔ Automated investment memos and manual workflows via AI adoption.
✔ Reduced operational costs by 15% through process automation and vendor consolidation.
✔ Increased profitability by 20% through finance strategy, GTM refinement, & process improvements
✔ Closed $1B+ in debt, equity, and M&A transactions
✔Built & led high performing teams that delivered under tight timelines.

💡Expertise:
✔ Financial Strategy: FP&A, Scenario Modeling, Burn & Cash Flow Optimization, Exit Optionality, Investor Reporting & Comms
✔ Operations: Process Improvement, KPI/Dashboard Development, Org Design, Profitability Enhancements
✔ Technology & AI: Tech Stack Evaluation, AI-Driven Process Automation, Policy Implementation
✔ Capital Markets: M&A, Debt & Equity Fundraising, Valuation, Due Diligence

✔Large network of VC/PE funds I have supported including Vista Equity Partners, Thoma Bravo, TPG, Bain Capital, Accel-KKR, K1, Battery Ventures, and hundreds more.

🚀 Industries of Expertise: SaaS, Healthtech, Financial Services, Private Credit, VC & PE-backed Growth Companies.

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Let’s connect to explore how I can streamline your capital-raising efforts and unlock the growth.

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